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Bill Wyman has written a 9,000 word magnum opus on how the mainstream newspapers have blown it. It’s an excellent read but his summation deserves to be highlighted.
1) Go hyper local; devote all resources, from reporting to front-page space, to local news. No one cares what the Pittsburgh Post-Dispatch has to say about Iraq.
2) Redesign the websites to present users with a single coherent stream of news stories and blog entries. Create simple filters to allow them to tailor the site to…
Posted on August 15, 2009