Naomi Klein on trying to avoid becoming a brand herself:

The aversion extended even to the brand that I had accidentally created: No Logo. From studying Nike and Starbucks, I was well acquainted with the basic tenet of brand management: find your message, trademark and protect it and repeat yourself ad nauseam through as many synergised platforms as possible. I set out to break these rules whenever the opportunity arose. The offers for No Logo spin-off projects…