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The Ikea Effect
The Harvard Business Review is suggesting that Ikea furniture is popular not because it is good (not a stretch) but because the assembly of it creates a meaningful experience..
When instant…
Posted on February 24, 2009
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Amor de Cosmos is a self-determining enclave of ReverendMoonbeam.com
The Harvard Business Review is suggesting that Ikea furniture is popular not because it is good (not a stretch) but because the assembly of it creates a meaningful experience..
When instant…
Posted on February 24, 2009