Amor de Cosmos

This guy makes a good point about the telephone and Social Media

It’s as if after the invention of the phone, marketing managers figured out people where using phones to talk about their brands, and dubbed that phenomenon “social media”.

And they went: “We should do something with phones!”

Which is utterly besides the point, people talk to their friends over the phone about brands, because the brand is relevant to them, not ‘cause that brand happens to have a phone number.